Twitter has finally introduced images and videos in the user news feed. The micro-blogging website made a key change to its design today that will feature media-rich content more prominently. Now the users wont need to “expand” the post to see pictures or vine videos as those will be appearing in the news feed automatically.
Check out my first post below with the visual content where i didn’t have to expand my post in order to view my visual tweet.
According to a Twitter blog post :
So many of the great moments you share on Twitter are made even better with photos or with videos from Vine. These rich Tweets can bring your followers closer to what’s happening, and make them feel like they are right there with you.
We want to make it easier for everyone to experience those moments on Twitter. That’s why starting today, timelines on Twitter will be more visual and more engaging: previews of Twitter photos and videos from Vine will be front and center in Tweets. To see more of the photo or play the video, just tap.
We’ve also made it easier for you to reply, retweet or favorite a Tweet without leaving your timeline; you can tap to do that right inside the Tweets you see in your timeline.
User feeds will be now mixed with pictures and click to play videos which users have already used to see this on their Instagram. This feature is rolled out to Twitter website so now you can also try your first visual tweet.
For the marketing perspective this is certainly a great step. As with proper call to actions and clear image of your product/services user doesn’t need to put his efforts to click and expand to view images it will be shown up instantly to them, ultimately this could result increase in higher click through’s on your provided link and more image views or video plays.
Have you tried your first post with the visual content? How did it work.. let me know in the comments 🙂
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