Pakistan Facebook Users crosses the landmark of 25 Million users

Pakistan deepens Facebook user base with over 11 million users!

Pakistan Facebook Users crosses the landmark of 25 Million users

Umair Qureshi No Comment
Facebook Marketing
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This article was last updated on May 14 2016

Pakistan Facebook users have crossed the landmark of over 25 million Facebook users at the end of the Q1 of the year 2016. The popular social networking website has seen a rapid growth in the last 5 years due to which  the growth has also started to contribute towards the emergence of  increasing tech startups and eCommerce businesses in Pakistan.

According to the Facebook audience insights tool, Pakistani Facebook users include 15 – 20 million men and around 5-6 million of its members are women. Two third majority of the Pakistani users of Facebook are under the age of 25 which indicates how much popular it is among the youth. Majority of the users are come from the richest 10% of households. Let us dig into more key statistics of Pakistani users.

Top Cities by Pakistani users on Facebook:

Lahore among the top cities by Pakistani users on Facebook with approx 5.2 million users that contributes about 21% of total Pakistani Facebook audience.

Top cities

via : Audience Insights

Top 5 Brands Pages on Facebook Pakistan:

The telecom sector leads with Jazz & ufone in top 5 brands on Facebook by Pakistani audience share.

Top brands on facebook_pakistan

via : socialbakers.com

 

Top eCommerce Brands on Facebook Pakistan:

Daraz.pk & Kaymu.pk leading the eCommerce brands on Facebook with most audience share and both are undoubtedly eCommerce giants in Pakistan.

Top eCommerce ventures_Pakistan

via : socialbakers.com

Top Telecom Brands on Facebook Pakistan:

Where is Djuice? Jazz & Ufone has the higher number of telecom audience share while both competing by a very thin margin.

Top telecom brands_pakistan

via : socialbakers.com

Top Banks / Financial Institutions on Facebook Pakistan:

UBL is the social media champion and rest of the banks are far behind them in terms of audience captured on Facebook.

Top Banks on Facebook_pakistan

The Internet Penetration & Key Pakistani Facebook Statistics:

  • Total 25 million broadband users in Pakistan.
  • 30 % of total online population of Pakistan uses Facebook.
  • 3g/4g users in Pakistan crossed by 20 million users.
  • With over 124 million mobile subscribers in the country, 33% of Mobile users of Pakistan access Facebook via smartphones.
  • 70% of Pakistan population is under 24-30 while on Facebook 2/3rd majority of Pakistani audience are below 24 years of age.
  • 71 % are male and only 29 % are female users in Pakistan which are mostly from the urban parts of the country.
  • 60 % of Pakistani internet population interact with brands online.
  • Pakistani Facebook users spends 40 minutes on average a day.
  • Nearly half of the Pakistani Facebook users log on between 6 PM till Midnight.

Top Broad Business Services (By Audience Interest)

Pakistani Audience Interest on Facebook

Social media and particularly Facebook is increasingly booming in Pakistan and its certainly can provide a lot of assistance to the new businesses looking to get consumers attention and fulfill their business needs online with the effective social media and Facebook marketing strategy.

sources: Facebook ads manager, we are social, ansr.io, ProPakistani

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Umair Qureshi

Digital Marketing Specialist at Primatics Financial
I'm specialist in Digital Marketing, B2B Social Media & SEO. I have been working in the digital media for now almost 3 years and have worked for diverse digital projects, I love combining creativity with skills and marketing with technology. You can Follow me at Twitter | Google+ | LinkedIn