Facebook Marketing

Integrated_Social_Insights

PART ONE: How to use Social Media Insights to your advantage?

Umair Qureshi No Comments

The fact that Social media has become a very powerful tool is known far and wide, but with the growing popularity of social media all the many popular social media platforms it is becoming tricky to handle. One needs to ensure that all of these super popular platforms are used to their full potentials and the content put up is able to engage the target audiences. Since all of these tend to function in different ways, the use of social media insights for each is different and produces different results. For this very reason, we are breaking down the strategies into a few simple steps.

Let us begin with Twitter:

Twitter Impressions

Twitter Impressions

Twitter gives you a head start on insights with its free analytics dashboard. With this option, you can closely monitor the success of your content and the engagement you are able to create, providing a key statistics to your account. From new followers to the most effective tweets you will know it all, this feature provides a 28 day summary of your account.

If you track it from one month to other, you can measure the number of new followers and popularity that you have been able to bag.

Umair Qureshi - Twitter Insights

Twitter started to roll out its Redesign: Impressed or Not?

You can monitor closely and compare longer durations and your performances in the period, the 28 days range is a default you can alter the period. There is also a breakdown of your tweets where not only can you see the engagement but also the number of impressions. These insights, together with insights available for all your tweets, should be enough to help you make out a pattern that appeals to your target audience and help you figure out their likes and dislikes.

And here we are, the super hit: Facebook Insights:

Facebook comes powered with its very own analytics known as the Facebook Insights, the feature is not available if there are under 30 likes on your page. With these insights not only can you determine what best engages your audience but also figure out the best timings to make a post, the key is to be impactful. Posting the right thing at the right time to the right audience is just what can make your social media management not only the most productive but also effective in term of ROI short for Return On Investment.

FB Page Insights
All you have to do is click on the insights tab, which shows at the top of your Facebook page. Not only can you view your FIVE most recent posts here but also for each of your posts be able to view the outreach, if you sponsored the post, it will also show you how much money you spent and the volume of comments, shares, likes and clicks. You can hence judge the popularity of the post with these figures.

5 posts

 

How to build targeted social media audience for your niche from the scratch?

Facebook constantly updates for new likes on your pages, and you can select a certain time period and view the number of new likes if you choose to, you can view these subtracting the number of likes you got through a paid promotion too.  Good content has great organic reach, but if sponsored the results are phenomenal as Facebook boasts outreach and the post becomes available to audiences far and wide.

But this is not it… There is a lot more to tell you about social media and its insightful integrations, stay tuned for more!

Are you getting the most out of your Social Media Marketing efforts? Request FREE Digital Marketing Assessment to review your performance.

facebook dislike button

Facebook to launch New “DISLIKE” button. Like it or Dislike It?

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Facebook “Dislike” button!

“Not every moment is a good moment,” he said. Facebook is working on the tool, he said, but gave no release date.

Facebook announced to launch perhaps the most awaited “Dislike” feature but it is yet to see whether it will be only be for pages or personal timelines as well. During the Q&A session at Facebook headquarters earlier this week, Facebook CEO Mark Zuckerburg said company will soon announce an alternatives to the “Like” button.

“People have asked about the ‘dislike’ button for many years,” Zuckerberg said at Facebook’s headquarters in Menlo Park, California. “Today is the day that I actually get to say we are working on it.”

Its not sure whether it is going to be a “dislike” feature but it might be something that can be used to show empathy over something you don’t like.

What does a new “Dislike” feature would meant to Brands?

I think the brands will actually have to think twice before posting an update as this might also contribute to newsfeed algorithm and could possibly make a negative impact on page performance. Although, its a bit early to jump on this but still brands have to make sure that they are posting what its audience demands and not something that could potentially goes against them. So, in the coming days it would be interesting to see how brands coup with this new feature.

If Facebook had a “Dislike” Button [Infographic]

if-facebook-had-a-dislike-button

Source: http://visual.ly/if-facebook-had-dislike-button

Is the Facebook Dislike button a good idea?

Share your thoughts and tweet at @umairquraishi

Facebook fan page engagement tips

10 Fan page engagement tips that even works after Facebook news feed changes

Umair Qureshi No Comments

We all know about the current frustration page mangers are going through & i.e., seeing a massive cut in Facebook organic reach and continuous news feed algorithm changes which first rolled out in last year August, 2013.

Many brands still consider Facebook as the primary medium to reach out to their potential customers and expect their content to be viewed by there followers in the Facebook news feeds but at the same time millions of people and pages post content on the news feeds where it gets difficult for the Facebook algorithms to show every content that goes in it.

Well, there is no golden rule in Facebook case, but if you stick to key basics that drive engagement and improve visibility of your content in the news feeds then your content may stand out & rock Facebook news feeds.

So what to do if you are still not getting fan page engagement even after all your efforts?

Friends from Social Research Strategies come up with the 10 rules every business needs to know before publishing content on Facebook page which may eventually help you to improve Facebook organic reach.

rules to post on Facebook

Bonus Tips:

  • Be Positive & Consistent.
  • Be informative & relevant.
  • Reward your fans.
  • Post engaging content.
  • Post original content.
  • Try Facebook ads for targeted audience.
  • Don’t be shy to post more content.
  • Analyze audience behavior.
  • Use attractive & bold images.
  • Always Test & repeat what worked best.
  • Avoid widely circulated content.
  • Avoid Spammy links.

These Facebook fan page engagement tips should  be helping you to fight visibility in the news feeds despite of all the recent algorithm changes and ensure your message to be delivered to the right people with the right content.

facebook-hashtag-usage

Things You should Know When Using Hashtags on Facebook

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Hashtags are increasingly getting popular among all social networks. They are very effective for highlighting trends, campaigns for particular keywords that are relevant to some topics which helps to increase exposure and enable brands to reach out potential customers. Its use began with Twitter in 2007 and now gradually extending to other social media platforms including Facebook, Google+, Vine, Instagram, Pinterest & Tumblr. Facebook introduces hashtags in last year July 2013.

The idea of hashtags induction into Facebook was probably to extend page post reach specially for brands who desire to reach more relevant people with customized themed approach. However, there are two sides of every coins. Hashtags help to spread out messages with great power, only if its done appropriately but some people kills the original message with either overly usage of hashtags, too long or irrelevant to their products and niche. Importance of hashtags can’t be ignored, but brands must know when to use the hashtags and where it should be avoided.

Good & Bad practices of hashtags usage:

  • Unnecessary usage of irrelevant hashtag which has no real connection with your brand or product.
  • Using short and easy to remember hashtags which people may find easy to jump into a conversation.
  • #Usingunnecessarilylonghashtaginyourpost.
  • Handful & relevant keyword driven hashtag that helps your customers to reach you out easily.
  • Keep it obvious without being so unique, as in the end only you would be seeing it and there will be no benefit of it at all.
  • #Brands #must #avoid #too #many #hashtags #in #a #single #post. Brands must not use more than 3 hashtags in a single post as what experts recommends most.

Increase of hashtags usage on Facebook:

Socialbaikers have conducted a detailed research on the hashtags usage on Facebook, after a thorough examination of over 12,509 Facebook profiles (Date range: Feb 2013-Feb 2014). Interestingly, Facebook users are now increasingly using hashtags with the 525% increase of hashtagged content.

percentage-of-branded-facebook-posts-including-hashtags

(Image source: socialbaikers)

Things you should consider when you use hashtags on Facebook Page:

There are key tips for all users who may consider practicing across all hashtag supported social mediums.

1. Keep it Relevant:

To be more spot on and deliver your message accurately then it must be relevant to your audience, product or niche.

2. Keep it Simple:

Don’t over do it, If you can keep it short and simple then must not ruin it with bad practices as listed above. It should be easier for people to remember it for long and shouldn’t be too unique for people to find your hashtag in search.

3. Don’t Spam:

No one loves spam. If you try to enforce something no one gonna buy it, If you do it you will be considered as a spammer. Tweets with less than 3 hashtags receives more engagement compare to overly usage of hashtags.

4. Know Your hashtags:

Brands must define their hashtag strategy to reach out prime customers and increase chances of engagement. If you have created a unique hashtag then its context should be informed to your followers exactly how you like it to be conveyed to them.

Conclusion:

Usage of hashtags just cant be ignored yet it should be done effectively and not to be used in a way that could ruin your reputation. After Facebook algorithm changes, organic reach has decreased badly but with correct ways and proper usage of hashtags you could increase reach and engagement of your Facebook page. So clear benefit is there only if you utilize it to its capacity.

Funny Quotations Page Engagement.

How to increase Facebook Fan Page engagement? [Infographic]

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After all the recent Facebook news feed algorithm changes its has been difficult for some brands to get engagement as high as it was before.  But yet if you do it right and use same old school methods and mix it with new creative ideas for Facebook engagement building then you will be easily able to double your chances of getting high post engagement despite all the new hurdles.

Key Tips To Increase Facebook Engagement:

  • Statues that are not more than 80 characters in the updates attracts fans and increases engagement by 23%.
  • Quotes or statuses gets 20% more interactions.
  • Photos with interactive captions improves click-through on the posts.
  • Using emoticons in your status updates doubles the chances of fans interactions.
  • Links shares with short call-to-actions increases click-throughs.
  • More posts in a day will give higher interactions thus more engagement. No limit for number of posts in a day.
  • Mix the types of post i.e status, photos, and link updates and measure what works best for your page.

Below is an Facebook engagement infographic from QuickSprout on how to increase the Facebook engagement by 275%.

howtoincreasefacebookengagement

Do you find it useful? Get Started with your Facebook Engagement Strategy, mix your content, constantly check insights, review performance and implement what works best for your page & audience to get more visibility in the news feed. 

 

Post From one of my Facebook page that has gone Viral:

 

 

Post By Funny Quotations

Facebook10

#Facebook10 [Infographic]

Umair Qureshi No Comments

So, #Facebookturns10. Here is an interesting Infographic by DPFOC showcasing Facebook’s 10-year history. The infographic begins from the date Facebook founded back in 2004 till date highlighting all the milestones and changes Facebook has gone through in the last 10 years. So if someone had miss any changes from the past may have a great opportunity to re-visit Facebook’s success story from the infographic below.

Screenshot-2013-12-17-at-9.00.36-AM

Facebook introduces auto-playable video ads but lacks user friendliness

Umair Qureshi No Comments

Facebook to induct auto-playable video ads enabling brands to showcase stories with more effective approach in the form of auto-playable videos ads directly in the user news feed. Many marketers would have worried about the engagement prospect of the video ads but the new feature will ensure maximum video views and engagement as it will start to play its self as soon its going to appear in the user news feed. The new feature will roll out gradually and currently being in a testing mode on both mobile and desktop.

Earlier this month, Facebook tweaks news feed algorithm to Hit on Low-quality content & Meme Photos making it a bit difficult for the marketers to coup with sudden decrease in a organic reach & asking marketers to adapt paid methods in order to reach out their fan base. Now with introducing auto-playable video ads, its also seems like another major step towards improving Facebook ads platform to encourage marketers to spend more on the sponsored stories. Although video ads feature is not new as it was introduced earlier this year but the new auto-play feature might develop some interest for advertisers to promote their brand stories via using this newly added auto-play feature.

Facebook announcement explains how it will work:

  • Rather than having to click or tap to play, videos will begin to play as they appear onscreen – without sound – similar to how they behave when shared by friends or verified Pages. If you don’t want to watch the video, you can simply scroll or swipe past it.
  • If the video is clicked or tapped and played in full screen, the sound for that video will play as well.
  • At the end of the video a carousel of two additional videos will appear, making it easy to continue to discover content from the same marketers.
  • On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to WiFi – meaning this content will not consume data plans, even if you’re not connected to WiFi at the time of playback.

It is further explained below:

The videos will play themselves once they appear in the user news feed but with no sound, users will have to tap on the screen to increase sound of the video. The only way to by pass auto-play video ads is to scroll down further and videos will be stopped playing. As relevancy is the key, Facebook also indicates to promote more relevant video ads once the video ends.

According to Facebook it has seen great engagement for auto-play videos in terms of likes, comments & shares since this feature has been initially started in September. So like Instagram made it mandatory for its users, Facebook also now enforcing auto playing videos in the user news feed which is being currently in the experiment mode. Facebook is already doing great in the market in terms of revenue but from the marketer’s perspective its increasingly getting more difficult to survive without trying out Facebook ad platform as it continues to improve the quality as well as placing limits on the opportunities for organic promotions.

Do you think you would like to see auto playable video ads in your news feeds? What’s your take on this latest development? Kindly let me know in the comments below.