Are you prepared to compete with Content Strategy?

content marketing

Are you prepared to compete with Content Strategy?

Umair Qureshi No Comments

Content marketing is now well established as a core marketing technique. Seth Godin, stated back in 2008 that ‘Content marketing was the only marketing left. That brings in the most important question how to get started with your content marketing strategy? Most B2B marketers will tell you that they have always practiced content marketing, and rightly so.

In the new research conducted by HubSpot and Smart Insights, They have reached out to get insights from over 700 marketers across Europe to set a benchmark for how competitive content marketing has become. Their research includes key insights & recommendations from the leading industry experts on how-to make in roads in content marketing? where to invest wisely? and what are the key properties to engage your audience? These are some of the questions which are being answered in the below infographic.

Content Marketing in 2015

linkedin in pro tips

17 LinkedIn PRO Tips to generate leads and build relationships [Infographic]

Umair Qureshi No Comments

Having a killer LinkedIn profile means setting up the first impression to anyone who visits your LinkedIn profile, whether a recruiter who could land you on a dream job, old college friends  or a potential client that you cant afford losing. Can you?

If you are a small business or an individual its becomes important for you to use all the must have features that LinkedIn offers which ultimately helps you to increase your visibility on one of the top professional social platform. Using the features correctly will bring you more leads and going to help you building the key relationships across the platform in the longer run.

To take complete advantage of the professional social network, you must know from where to start and what information matters most that fits your professional qualities and makes you different from others and helps your potential prospects to reach out to you by simply using terms that belongs to you.

Smartinsights has created an step by step illustrative guide that should take you through each LinkedIn feature that matters most while setting up your Linkedin profile.

17 linkedin pro tips

 

You can also learn more on how to attract leads and build relationships on LinkedIn.

digital

Why B2B companies should invest in Social Media Marketing?

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Social media is a powerful tool for brand awareness, but are companies out there using social media for lead generation? An exciting infographic published by  Spotlight Communications eyeing on how important social media is to b2b industry and how it helps to educate your targeted audience and take leverage from social media.

The findings concludes the fact that twitter is now most influential tool for B2B audience. It was also noted that B2B marketers that uses twitter generates twice as many leads than those who do not.

Social media is just not merely a place to create social profiles and hoping it to work for you without making an effort in right direction. Brands needs to actively engage and participate with their audience and focus on community building in their respective niches. Social media is not a place for hard sell but it should be used to build authority and trust and attract more strangers so that you could gradually feed them with your content and convert them to lovers of your product / services.

The infographic also outlines importance of blogging – Companies that often blog has 55% more visitors than those who do not. With powerful social media base it gets easy to create content that matches up your audience interest and helps businesses to promote content to their most relevant audience which makes B2B social media as important as other marketing channels.

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robots-seo

7 common mistakes that blocks your search engine success

Umair Qureshi No Comments

Most of you already know how important for our website’s to have its important pages indexed on Google search so that they appear when users make searches for particular terms that are relevant to our business and products. But did you know how to help Google to crawl more pages?

SEO guru Neil Patel has come up with yet another awesome infographic that tells you how to increase your chances to boost your website in search engine rankings and how to avoid those 7 common mistakes that blocks your search engine success.

Below is the infographic that guides through the Google crawling process and also what needs to be done in order to let the crawlers find your site conveniently.

How does Google crawlers works

Conclusion:

If crawlers unable to go through your website, your rankings will fall. In order to maintain rankings and increasing chances of getting crawled you’ll need to avoid hindrances that blocks search engine crawlers to work effectively.

content marketing - story telling

How to use Storytelling as a Content Marketing Strategy?

Umair Qureshi one comments

Why Every Business Needs a Story?

When it comes to content marketing, it is all about storytelling. Without creating a story, it becomes difficult to give direction to your audience towards your ultimate content marketing goal. In this particular post, I’m going to help you out in sketching a right story for your business so you can effectively create mesmerizing and appealing messages and a comprehensive content marketing campaign. So, let’s just dive into the topic.

content marketing - story telling

You might be wondering what story telling has to do with marketing of you business right? Let me tell you, every business whether it is small or large needs an effective story. This is something which plays a role of bridge that connects you with customers. Without having a comprehensive story you cannot be able to showcase products or services to intended audience.

Content marketing is just not only nice to have, but it is becoming a necessity.  It is something which has now become an essential part in inbound marketing process and shows no sign that it’s going to end any time soon. A lot of big and small companies are adopting it because of a crucial role it plays in customer journey mapping.

I truly believe that every business requires a story that represents its original essence to target audience. However the role it plays varies from business to business.

Creating Captivating Story for your Audience:

You can generate story for your content marketing in so many ways. You can even interpret the story of your life or your own success story. Or you may create a fantasy that your customers like to hear from you. When generating story for business, go back and find out the inspiration that urged you to take this initiative. If you are not the original founder then go for in-depth research and read out the history carefully such as when they started off etc. Content must be delivered consistently to your key prospects regardless of the channel.

Forrester reported that 70 percent of the content B2B buyers read and study before making a purchase decision is actually found by themselves, as opposed to being given to them by marketing or sales.

This put greater emphasize on storytellers to be consistent with your story as why any potential prospect would buy from you. Your story can go through certain changes as per the requirements and conditions. But you should focus on creating a story that leaves long lasting impression on customers.

How to Convey Story To Your Audience?

Once you are done with the story, you will need to express it. It is not necessary to convey it directly to audience. In fact, it should be presented in various ways to make it worthy. You can leave a hint in every email marketing message; you can convey it through blogs, within your website, your services and products etc.

Top Content Consumption by Type:

Types of Content Consumption 2014

According to Eccolo Media 2014 B2B Technology Content Survey Report

  • 49% of the respondents read whitepapers, beating other collateral types like brochures & case studies.
  • 50% of survey respondents say they consume two to five assets when they are ready to make a purchase.

Don’t ever try to beat customers with excessive amount of content over their heads. Rather, use it more conveniently to inspire and attract them.

Conclusion:

The core aim of every storytelling in content marketing is to convey a message effectively to the right target audience. Again, the main emphasize is to create long-term relationships with customers in order to generate maximum leads.

What about you? I’m looking forward to hear how you are using storytelling in your business? Is it helping you out to bring what you desire?

Content Optimization

A Starter’s Guide to Optimize Web Content for Search Engines and Users

Umair Qureshi No Comments

Content optimization is a critical process; producing more content is not only enough but making it visible to your targeted audience should be the goal of  a every content marketer.  If your targeted audience won’t be able to find it then what is the point of producing compelling content?  In order to get found on the search engines & to achieve optimum outcome there are certain content optimization practices that needed to be take care of when publishing your content online.

Content Optimization

It is equally important for search engines and users to understand your content and business which can be done through content optimization process. It increases the chances of your content to become more visible in the eyes of the search engines than ever before as through content optimization you are passing on essential information to search engines about your content & what is your business is all about. Search engines use this information in search results to display content for relevant search queries which certainly makes content optimization a crucial part of your content marketing process.

Optimizing Website Content for Search Engines & Users:

Website content should not sound specifically optimized for search engines but it’s also must be written for the readers to easily understand and consume information.

Example of “Perfectly” Optimized page:

Example of content optimization

Source: www.moz.com

In the image above, it’s clearly seen that the page is optimized for the keyword ‘Chocolate Donuts” and the keyword has been placed accordingly to cover all the important On-Page factors.

  • Title of the page.
  • Meta Description.
  • Keyword usage in the body text.
  • Keyword placement in the URL.

Optimizing Title & Meta Descriptors:

Meta Titles:

  • Always write engaging Titles & try to keep it short. [Max 70 characters]
  • Use main keyword in the title of the page that has business relevance & describes your page best.

Meta Descriptions:

  • Write a short description with 150-160 characters that describes your topic best keeping your reader as well as search engines in mind.

Important things to consider:

  • Include relevant keyword in URL structure, Title, Body & Meta descriptions.
  • Using eye-catching headings with a primary keyword placement if suitable.
  • Minimum 300 words content at 2% keyword density.
  • Key values should be highlighted in the bullet form.
  • Maintain a balance of keywords usage with rest of the content.
  • Keywords must be used in a most natural way.
  • Avoid using long URLs.
  • Avoid over stuffing of keywords (Google treats overly optimized content as spam.)
  • Adding Alt image text & file name to optimize images.

Conclusion:

Quality content is all what we need online. If you get successful in providing unique value than there are more chances of doing well in the search results. There is a saying that the users always comes first than the search engines. However, there are content optimization techniques and practices that helps to improve visibility of your content. Keyword placement in strategic places assists search engines to get the better idea about the topic of your page. There are several other techniques that can be applied, but these all are less important than what is already stated above.

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What Would it Mean to us if Social Media Stopped Existing Altogether?

Umair Qureshi No Comments

Social media has dramatically changed our world in the last few years. Social media gives everybody the chance to be aware of what is going on around, to give your opinion about the main issues you are interested in, to interact with people, companies and organizations being sure that you will be heard. Nothing is like before, I believe in the power of communication to increase culture, democracy, freedom. Social media contributes definitely to all of these:

But to realise how much importance social media has now become in our daily routines & lives, I have arranged some funny but true facts for my readers so we all could understand what impact it would make if social media stopped existing altogether?

  • Well, some of us may need to find a new job. Lol
  • We might have to Sharpen our pencils and start licking stamps..
  • We may feel Stress, lonely, cut out of world..
  • We would lose almost all of my photos..
  • My distant connections would be lost..I wouldn’t see their children grow, know which movies they saw, see the amount of whipped cream they have on their latte or hear about the snake that scared them in the backyard..
  • Sit by the fire circle every evening, right? Hard to imagine..
  • Shocking, panic! It would be much more difficult to get my message out there!
  • But more privacy and I would have to work harder to stay in contact with friends and contacts..
  • Most likely, everyone’s email boxes and text message systems would be overflowing..
  • Probably a lot of great info missed out on, tons of inspiration & laughs..
  • No one would know what to do with their free time 😉
  • We would only have contact with those who TRULY mean something in our lives..
  • A lot more books might be read by people..
  • People might come on streets with their updated status and photos..Lol!
  • Newspapers would rise from the ashes..
  • PR people would get their lives back.. 🙂
  • People would be forced to actually speak to each other face to face again..
  • Ten steps backwards..
  • A sad situation..

Above stated fun facts were just to scare the hell out of you..so just relax!!

Social media is not going anywhere in fact the good news is that it will continue to evolve, but I don’t see it disappearing. The genie is out of the bottle and won’t be put back. People asked the same question about the telephone and the World Wide Web, which led to improvements of both technologies.

But, if I’m wrong and social media dies? I’d partner with someone to build the next best thing.. 😉

I would love to listen / hear your thoughts as how you would perceive it?  Please feel free to to tweet at @umairquraishi