Content marketing is now well established as a core marketing technique. Seth Godin, stated back in 2008 that ‘Content marketing was the only marketing left. That brings in the most important question how to get started with your content marketing strategy? Most B2B marketers will tell you that they have always practiced content marketing, and rightly so.
In the new research conducted by HubSpot and Smart Insights, They have reached out to get insights from over 700 marketers across Europe to set a benchmark for how competitive content marketing has become. Their research includes key insights & recommendations from the leading industry experts on how-to make in roads in content marketing? where to invest wisely? and what are the key properties to engage your audience? These are some of the questions which are being answered in the below infographic.
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