For B2B sales, Linkedin is one of the best social networks to connect with. Its one of the largest social media platform for the professionals from different industries, it is also considered one of the best tool for fast recruiters.
According to Hubspot, B2B lead generation is a lot stronger on Linkedin compare to facebook and twitter as those networks are great for B2C business.
Lets learn how we can increase our chances of generating leads through linkedin connections.
A Complete Lnkedin Profile:
It is the most essential step for any social media platform, an incomplete profile will look unprofessional and it may dent your online image. Complete linkedin profile provides a greater chance of success. So, its more important for you to not miss this opportunity and describe yourself, work, education & skills at best.
After Completing profile, make sure your profle is highly optimized and your targeted audience is able to find you easily. Get a customized URL backing your brand name, which will improve your searchability on the network. Use relevant but selective keywords throughout your profile that describes your business best.
Display your best on Linkedin:
Recently linkedin replaces its app with a newer feature that lets user showcase their sample work. It lets you to upload links, images, presentations, videos or doctuments. Don’t just say it, display your best work on your linkedin profile.
Participate in Linkedin Groups:
Groups on the Linkedin is the ideal way to interact with the like minded people. Find best group of your interest, explore and become a member of any group which appeal to you. Explorer whats happening around communicate with the rest of the group members and get most of it.
Create a Company page:
Just like your rest of the social media profiles, you want to make sure your page is informative, helpful and easy to find. Insert maximum and relevant information about your business and products and engage your audience with the latest information of your products or services. You can also ask for recommendations from your followers to put more trust in products as that are backed up by you followers.
Try to Add Value:
Linkedin is a great platform for you to build high quality relationships. Anyone’s success relies on your ability to make true connections. Whatever you share on your profile, your group or any other group must be something that help others and worth their time. On linkedin you can easily showcase your expertise and share your knowledge with people working in the same industry and who are seeking what you know.
Latest posts by Umair Qureshi (see all)
- My 3 steps guide on Content Creation Process - February 17, 2016
- SEO Updates: Google Search Algorithm Changes, Then & Now! [Infographic] - January 28, 2016
- PART TWO: How to use Social Media Insights to your advantage? - October 26, 2015
- A COMPLETE guide to Story Writing: How to attract customers in your niche? - October 25, 2015
- PART ONE: How to use Social Media Insights to your advantage? - October 9, 2015